Privacy

The short version.

We collect information about your firm and the families your firm serves only to provide the aftercare service you’ve hired us for. We do not sell, share, rent, or trade family contact information to anyone, ever — not to marketers, not to data brokers, not to other funeral industry vendors.

We use call recordings only to improve service quality and to give you the transcripts in your weekly digest. If you stop being a customer, we delete your data within 30 days of your request, or sooner if you specify.

The full policy is below; if you ever have a question, write to privacy@afterward.us and a real person will answer.

Effective 2026-04-15. This is a standard privacy policy adapted to Afterward’s business model. It is not legal advice. Bracketed items will be completed before first customer relies on these terms; a final version will be reviewed by counsel.

1. Who we are

Afterward ([legal entity name]) operates afterward.us and the aftercare service described on this site. In this policy, “we,” “us,” and “Afterward” refer to that entity. Contact: privacy@afterward.us.

2. What this policy covers

This policy describes how we handle information about two groups: (a) the funeral homes (firms) who are our customers, and (b) the families those firms ask us to contact on their behalf.

3. Information we collect

From customer firms:

Account information (director name, firm name, email, phone).
Billing information (payment method, billing address).
Firm-supplied content: letterhead, preferred scripts, voice samples, integration credentials the firm chooses to provide.

From families (provided by the firm):

Name, phone number, email, mailing address.
Service details: date of service, type of service, relationship to the deceased, firm-supplied notes.

From calls, letters, and emails sent under the firm’s name:

Audio recordings of outbound and inbound calls.
Transcripts of those calls.
Text of letters and emails sent, and any responses received.

Automatically:

Standard server logs (IP, user-agent, pages requested, timestamp).
Cookies on the director-facing dashboard for session management. No advertising or tracking cookies on marketing pages.

4. How we use information

To deliver the aftercare service the firm has hired us for.
To generate the firm’s weekly digest and maintain call transcripts in the firm’s dashboard.
To improve the quality of calls within the firm’s own account — never to train general-purpose models or to benefit another firm.
To bill the firm and service the account.
To respond to requests from the firm or from a family member (including opt-out requests).
To meet legal obligations and enforce our agreement with the firm.

5. How we share information

With the firm — the point of the service. The firm sees every call, letter, email, and response for every family on its roster.

With subprocessors strictly to deliver the service, under confidentiality and data-protection contracts. Categories: telephony provider, email delivery provider, hosting provider, payment processor. A current list is available on request.

With law enforcement or regulators only when legally compelled, and we notify the firm unless prohibited by law.

We do not share family contact information with marketers, data brokers, other funeral-industry vendors, or advertising partners — ever, for any reason.

6. What we never do

Sell, rent, or trade family contact information.
Share family data with advertising networks or marketing partners.
Use family data to train third-party models outside the systems directly delivering service to the customer firm’s account.
Quantify or publish metrics about any individual family’s grief.

7. How long we keep information

During service, we retain customer and family information for as long as the firm is an active customer. On termination, the firm chooses export or deletion; the default is deletion within 30 days. Billing records and compelled legal holds may be retained for the period required by law.

8. Your rights

Customer firms: You may access, correct, export, or request deletion of your account and customer-supplied content at any time.

California residents (CCPA / CPRA): You have the right to know what personal information we collect, to request deletion, and to opt out of “sale” or “sharing” of personal information. We do neither.

EU / UK residents (GDPR / UK GDPR): When we process family information, the funeral home is the controller and Afterward is the processor. Requests to access, correct, or delete family information should be directed to the funeral home in the first instance; Afterward will assist the firm in responding.

Any individual may contact us at privacy@afterward.us to exercise these rights or ask a question.

9. Security

Information is encrypted in transit and at rest. Access is limited to team members who need it for their work. Access to family-level data is logged. No security program is perfect, but ours is taken seriously and reviewed on a regular cadence.

10. Children

We do not knowingly collect information about children. If a firm asks us to contact a minor in the course of aftercare, the firm provides the contact information and the lawful basis, and we act on the firm’s instruction.

11. Changes to this policy

We will give the customer contact on file at least 30 days’ notice of any material change before it takes effect.

12. Contact

Privacy questions: privacy@afterward.us. Postal notices: [notice address].